26 Best Digital Marketing Tools Used by Top Digital Marketers in 2020 (FREE)

Now digital marketing became an must do activity for all kind of business. Digital marketing starts from building a basic website to promoting a product in digital space. It’s one way to engage with current generation through various channel like media, blog, or through video. We can observe digital spending from all business drastically increased in one decade.

We can reach an audience in many ways:

· Content Marketing

· SEO

· SEM

· SMM

· Email Marketing

In this article most common and widely used digital marketing tools has been discussed.

The most common digital marketing tools

Some commonly used freely available digital marketing tools are as follows

Documentation Tools

1. Microsoft Word

Microsoft word available for both Windows and Mac OS. We can store data in .doc or .docx file extension.

Features

· Build in spell check and Thesaurus

· Document can be encrypted with password

· File can be exported to PDF, XML, Rich text format, XPS

· Other futures like macros, world art, smart art, layouts, numbering etc.

Feedback Collection

2. Google Form

A data collection tool from google, one can collect primary data from target audience. We can export data into CSV extension.

Features

· Quick analysis can be done by using google forms dashboard

· Quiz can be conducted

· All kind of data measure types available

· Compulsory answer option available in forms

Data Storage

3. Microsoft Access

Microsoft word available for both Windows and Mac OS. We can store data in .accdb file extension.

Features

· Store all kind of data

· Import and store data from HTML, SQL, Excel, Text, XML.

· Export data into HTML, Excel, Text, XML and emails.

· Create a query between data

· Simple data collection form design and store data in same Access file

· Advanced customization options are available

· Document can be encrypted with password

· Other futures like macros, relationship between data base, layout etc.

4. SQL

SQL used to handle a structured data and data operation in RDBMS.

Features

· Support cross platforms

· Data storage and manipulation

· It is a declarative programming language.

Data Manipulation and Analysis

5. Microsoft Excel

This spreadsheet software can be used on windows, mac, android, and iOS. We can store data in .xls or .xlsx extension

Features

· Support all kind of logical, arithmetical, financial, maths and trigonometric calculation

· Also support macro programming language

· Import and store data from HTML, SQL, Access, Text, XML.

· Data analysis by pivot table

· Advanced data analysis like regression, correlation, hypothesis testing by data analysis tool pack

· Can solve linear regression problem by using solver

· Advanced customization options are available

· Document can be encrypted with password

6. R – Studio

It’s a free statistical computing and Graphics software.

Features

· It can be installed in windows, UNIX, mac OS

· It can manage multiple working directories

· Inbuilt debugging options

· Inbuilt advanced graphical presentation tools

7. Google Analytics

It helps to analyse website traffic and to generate traffic reports accordingly

Features

· Free tool for analysis by Google.

· Integration of many other platform such as Facebook Pixel, Google Adsense, Google Adwords.

· Deeper insights on online marketing and business

· Simple and easy steps to generate custom dashboards and reports.

Data Visualization

8. Tableau

Tool for data visualization without a coding experience and multiple data can be combined and published online.

Features

· Easy to create a visualization by using drag and drop techniques

· Create a multiple dashboard

· Create a story from created dash board and visuals

· Interlink between charts and table

· Data can be stored on cloud and published online

9. Power BI desktop

A visualization tool from Microsoft.

Features

· Support all kind of maps, charts, tables available

· Import and store data from HTML, SQL, Access, Text, XML and Excel.

· Create a multiple dashboard and export into PDF and Image format

· Document can be encrypted with password

Data Presentation

10. PowerPoint

A windows tool helps to create a presentation.

Features

· One can add text, image, excel table, create table, videos, graphics

· Even animation and transition on presentation and slides

· We can present online also

· Build in spell check and Thesaurus

· Document can be encrypted with password

Content Planning

11. OneNote

MS OneNote is a tool which is used for planning and idea generation on digital device like desktops, laptops, and mobiles.

Features

• Simple and multiple books can be maintained

• Creation of different modules and pages within a book

• Website links can be excessed within OneNote

• It supports Mac OS, Windows, iOS, and Android

• Saved notes can be shared to team by outlook

Team Management

12. Trello

A team management web application available for free.

Features

· It can be integrated with different platforms

· Divide and track work flow

· Can do personal work also

· Can be installed in android and iOS.

Email Marketing

13. HubSpot

It’s an email and marketing analysis software helps to measuring the performance of all marketing campaign in one place.

Features

• You will be able to analyse email marketing campaign

• Client meeting schedule and management

• Order management

• Helps to create a customized report and dashboards

Content Marketing (blog)

14. Google Trend

A keyword research support tool from google to find the trend for selected topic. Which helps promotors to decide content launch timing.

Features

· Ready to use platform

· Channel wise trend can be found

· Region wise trend can be determined

· One can modify content heading by looking related queries and topics searched in google

15. Google Alerts

This service sends an email to user when it finds a new content, news, blog, website, research articles on google search engine.

Features

· Customized alerts can be set

· Alert duration can be set

· All kind of topics covered in alerts

Search Engine Optimization (SEO)

16. Keywords Everywhere

A Chrome and Firefox add-on which shows the search volume, CPC, and competition on multiple websites.

17. Google My Business

A local listing directory from google. Which shows company detail and guide customer to visit store or website.

Features

· Free of cost

· Can run ads directly from my business account

· Can create a customized website

· Other options like working hours, location map, service list, and blog hosting.

18. Rank Math

WordPress SEO plugin which helps to rank website on higher by analysing the data from the website visitors.

Features

· To create a structured data (schema)

· Local SEO and Knowledge graph

· Ecommerce support

· Site map and image SEO

19. Google Keyword Planner

Tool helps to identify most relevant keyword for brand promotion and content development.

Features

· Helps to forecast the bid and budget and seasonality

· Helps to build a campaigns and search engine ads

· Autosuggested refined keywords

20. Woorank

A SEO audit tool helps to check website content quality, tags, meta description, in-page links, web feeds, indexing, and mobile loading speed.

Features

· Email reports

· Include analytics and social media

· Keyword suggestions for content

· Indexing error finding

Search Engine Marketing (SEM)

21. Google AdWords

One can open an account free of cost, but to be paid for running an ad on google search engine and partnered networks.

Features

· Manage multiple ads

· Can create a variation for AB testing

· Simple and easy steps in creating and running a campaign

· Account can be linked to google analytics for tracking

· Running a YouTube ads

Social Media Marketing (SMM)

22. Facebook Ad Manager

For running a social media ad on Facebook and Instagram. Which helps to manage campaign on both FB and Instagram accounts.

Features

· Manage multiple ads

· Can create a variation for AB testing

· Simple and easy steps in creating and running a campaign

· Account can be linked to google analytics for tracking

23. LinkedIn Campaign Manager

A business ad running platform to reach top executives. Ads will be running from created business page.

Features

· High cost compared to other social media

· Higher potential client reach

· Manage multiple ads

24. Twitter Ads

Least used social media advertising platform. Higher cost and potential client reach are the basic features of this tool.

E-Books

25. Kindle Create

Tool help to format and create an interior for books selling on amazon kindle E-book platform. Customization suitable for amazon kindle platform and can publish directly from kindle create through amazon account.

Ad Design

26. Canva

A free poster, ads, GIF, video ads, animated ads, E-books, and banner creator web application.

Features

· Custom backgrounds

· Templates based on categories

· Easy to design and store

· Any time edit and reuse the templates

· Other options like fonts, color, elements, icons and photos

There are many other paid and free digital marketing tools available in market. In this article we have explained a few digital marketing tools from different categories. Each tool has its own features and helps to optimize the customer reach.

One should select a right tool as per promotion strategies and brand equity. to learn all these tools click here.