Legacy
In 1974, started a small shop in Shiroor, year after entered to trade cashew and peanut grown surrounding 5 villages. initial day vision was to provide fair price for farmer produces.
Since the beginning, we’ve proudly and faithfully stood up for the things we believe in most: the rebel spirit, individuality and personal freedom. The objective of the company where to fulfill farmers desire and add value to their produces.
On other side company strongly believe in business diversification and product innovations to empower next generation farmers and their family.
OUR STRATEGY
Our mission to empower the next generation farmers and their family globally, with efforts focused on deepening farmer engagement and customer satisfaction towards our innovation and quality product.
Our strategic objectives, set to be achieved by 2030, are clear:
Target 5 million consumers
Building a loyal organic product consumer is critical to our future and we’re focused on attracting new consumers and keeping all customers satisfied with our innovation and product quality.
Affordable skill development education to rural India.
Quality education became a dream for rural india and farmers spend their 70% of earnings for child education. To empower poor family, finaculo started to provide a low-cost skill development education in analytics, digital marketing and computer domain.
Launch 4 New value-added organic product category
Our product plan is the most aggressive in our history, with high impact, iconic products that will extend our leadership in the market segments we’ve designed and defined while unlocking new market opportunities.
Build Environmentally friendly business model.
Our view of sustainability is inclusive of all we do to ensure a sustainable future for our company, our planet and our communities.
What we do
We full-fill dreams of personal freedom – it’s our determination, and we take it seriously. And while freedom means different things to different people, it’s a bond that brings company customers, employees, dealers, farmers, suppliers and enthusiasts together.
We diversified our business in many products and markets.
Agricultural marketing platform
The companies one of the important objectives is provide a transparent and farmer centric pricing for the produces grown by the core members of company. Any farmer can get membership in company to get all benefits like credit, quality and affordable price daily and farm related consumables and many more facilities.
Members get following benefits
Credit on purchases from store
Fair market price to farmer produces
Affordable skill development certifications for member children’s
Loan on pledged produces
Commission free sales
Value added product development
To help farmer community, company invested in product innovation for local agriculture produces. Currently running 4 innovation project and expected to launch by 2023.
Our Network
Our products are distributed through a global network of independent dealers, and provide world class customer service and experiences. These are the people who show up every day to deliver unrivaled experiences for our amazing customers. Our dealers are ambassadors of the brand and create experiences and bonds that can last a lifetime.
Our Customers
We are focused on diversifying our customer base within the india as well as expanding our reach outside the india. To build on that thrust, we have evolved our customer-led approach to include a deeper understanding of consumer life stages and cultural shifts. These insights help to drive a strong, more targeted marketing and product development approach that will help us continue to diversify our customer base and reach the next generation.